The Luxury Hive creates immersive digital activations at the launch event for A. Lange & Söhne

On the occasion of Watches and Wonders 2022, the Luxury Hive has curated an exclusive bespoke event for A. Lange & Söhne to debut four new timepieces in a way that is both breathtaking and innovative. Highlighting meticulous craftsmanship, this unmissable event immersed watch enthusiasts in the tantalizing world of A. Lange & Söhne.

The Foundry, a hybrid progressive art space founded in response to the evolving cultural scene in the UAE, that stood in strikingly beautiful contrast to the classic style of A. Lange & Söhne, was the chosen venue on March 30^th .

Exuding elegance, the novelties were introduced through new formats. Instilling a sense of movement from every angle, the “giant watch”, an intriguing artistic masterpiece, was unveiled to the VICs via a human-sized hologram, offering a journey beyond time. Other state-of-the-art digital activations coupled with a pianist performance further enthralled all in attendance.